"Getting customers to share their WhatsApp numbers is no walk in the park. But using a combination of Zoko and FlowHippo, we collected 400+ contacts in a day"

With over 2 billion monthly active users, WhatsApp is a treasure trove for D2C brands looking to engage potential customers. WhatsApp boasts a 98% open rate, making it an ideal platform for customer acquisition. Zlade, one of the biggest grooming brands in India, realised the potential of WhatsApp well. It prides itself on offering an assortment of personal care and intimate hygiene products for men and women and wants to take its products to the right customers on WhatsApp.

Obtaining Customer WhatsApp Numbers is no walk in the park

Trust and privacy concerns are among the primary reasons customers hesitate to provide their WhatsApp numbers. Another hurdle in obtaining customer WhatsApp numbers is the lack of a clear value proposition. Customers need to perceive tangible benefits from sharing their contact information. Furthermore, the opt-in process must be quick, easy, and non-intrusive to avoid discouraging potential subscribers.

"Getting customers to share their WhatsApp numbers is no walk in the park"

Zlade's Masterstroke: A Smart Pop-up Campaign

Zlade, a cutting-edge grooming brand, devised an ingenious strategy to collect more WhatsApp numbers. The brand implemented a smart pop-up campaign offering attractive discounts to customers in exchange for their WhatsApp numbers. This approach created a sense of urgency and incentivized customers to share their contact information.

Flowhippo and Zoko played a crucial role in helping Zlade overcome the challenge of collecting WhatsApp numbers.

"Collaborating with Flowhippo and Zoko streamlined our customer acquisition process on WhatsApp, making it more efficient and effective"

Zoko's Pop Up Campaign enabled Zlade to create a 100% completely customisable pop up. To meet the brand language, Zlade customised the template, caption, frquency, trigger and many more factors to make the opt-in process seamless.

However, collecting merely the numbers was not enough. For Zlade, it was important to take a double opt-in on WhatsApp and then share a discount code to make the 1st order conversion better. FlowHippo's automation abilities facilitated the seamless execution of Zlade's smart pop-up campaign and helped them achieve their customer acquisition goals.

Why Every D2C Brand Should Leverage Pop-up Campaign to Collect WhatsApp Numbers

Pop-up campaigns have proven to be an effective way for D2C brands to collect WhatsApp numbers, as evidenced by Zlade's success. The key benefits of using pop-up campaigns for WhatsApp customer acquisition include:

• Increased customer engagement: Offering incentives like discounts and exclusive offers encourages customers to share their WhatsApp numbers.
• Improved conversion rates: With a 98% open rate on WhatsApp, brands can expect higher conversion rates compared to traditional marketing channels.
• Enhanced customer loyalty: Personalized messages on WhatsApp can help build a strong rapport with customers, leading to increased loyalty and repeat purchases.

By Automating Double Opt-in and Coupon Code Distribution on WhatsApp, brands can create a seamless and efficient customer acquisition experience. 

Flowhippo and Zoko can help D2C brands automate these processes, making it easy for customers to opt-in, receive coupon codes, and complete their purchases. This level of automation streamlines the acquisition process and increases the likelihood of converting potential customers into loyal, repeat buyers.